Events
My Small Business weekly update calendar: seasonal events, start and end times in UTC, rewards and prep checklists for events like Plushies & Craft Fair.
Introduction
The Events page tracks the weekly update calendar for My Small Business so you never miss a live event, a seasonal reward or a patch that changes the game economy. The developer ships a fresh update roughly every week, and seasonal events like the Plushies & Craft Fair arrive with their own rewards, workshops and limited-time products. This page lists each event with its start and end times in UTC, its current status and a prep checklist so you can arrive ready instead of rushed. Because schedules are published as UTC and can shift, we date-stamp every event and tell you exactly how to convert the time to your local zone.
Current Event Calendar
| Event | Schedule (UTC) | Status |
|---|---|---|
| Goodie Customization | Ended late October | Ended |
| Shop Customization | Oct 27 – Nov 7 | Live |
| Plushies & Craft Fair | Oct 31 – Nov 7 | Live |
| Next Weekly Update | Nov 7, 15:00 UTC | Upcoming |
Event Cards
Goodie Customization
Custom goodie designs plus a Halloween-themed crate.
Shop Customization
Furniture, wallpaper and outside colours for your shop.
Plushies & Craft Fair
The flagship seasonal event with a plushie workshop.
Next Weekly Update
The upcoming patch announcement for November 7.
Core Mechanics
Events run on a visible calendar with published start and end times. Some events, like Goodie Customization, are short feature windows that end within days; others, like Shop Customization and the Plushies & Craft Fair, run for about a week and introduce themed content such as furniture, wallpaper, a Plushie Workshop and a craft fair truck. Rewards usually include limited-time products, cosmetics and event currency. Weekly updates follow the same clock, with the next patch time announced in UTC. Event status is simple — Ended, Live or Upcoming — and this page updates whenever the developer changes a schedule or ships a patch.
Advantages
Knowing the event calendar gives you two big advantages. First, you never burn playtime grinding content that is about to end — you see at a glance what is Live and what is Upcoming, then spend your sessions on the events that still need prep. Second, live events pair with the weekly update cadence, so you can stack event rewards with freshly patched quests for a genuinely better Coins per hour. The Plushies & Craft Fair is a great example: a plushie workshop and craft fair truck give you new products and rewards that vanish when the event ends, so showing up while it is Live is the only way to grab them.
Challenges
Events have three genuine limitations. Schedules can shift: the exact end time of Goodie Customization was reported differently by different sources, and this wiki uses the official in-game event page as the tie-breaker. Event rewards are time-limited, so players who miss the window simply lose the product or cosmetic until the next season. Finally, several event details — exact reward values and some workshop mechanics — are not fully documented by the developer, which means prep checklists rely partly on community reporting that can be incomplete. One-week events also create pressure to play during a narrow window, and event currency or workshop resources do not always carry over cleanly into the regular economy between seasons.
Frequently Asked Questions
How do I convert event times to my local time zone?+
What is the Plushies & Craft Fair?+
Are event rewards gone after the event ends?+
When is the next weekly update?+
Quick Tips
Check the calendar before you open the game each day. The status badges — Ended, Live, Upcoming — tell you where to spend limited playtime. If an event is Live, prioritize its quests and rewards; if a weekly update is Upcoming, finish any in-progress goals before the patch resets them.
Use the UTC schedules instead of guessing. Every time you see a time on this page, convert it with a UTC converter before you plan the day. Getting the zone wrong on a one-week event can cost you the entire window, especially for events that run Monday to Friday in one hemisphere.
Prep before Plushies & Craft Fair-type events go Live. Stock your shop, free up shelf space and decide which seasonal products you will print before the workshop opens. The event rewards are time-limited, so a few minutes of prep ahead of launch turns into a full week of efficient event grinding.
Treat event rewards as collectibles, not income. Limited-time products and cosmetics vanish after the season, so do not re-plan your whole economy around them. Keep your normal order loop running and treat event income as a bonus that stacks while the event window is open. The stable income is only a bonus, so never push the whole shop into event-only printing mode.
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